It’s no secret that HTC has found itself in a bit of a pickle as of late. With the phone company continuously losing out to Apple and Samsung, it’s not really a shocker to find that the company is exploring several options to help cut its losses. One such option that is generating quite a buzz in the VR community is the possible spin off of HTC’s Vive division.
Recently, HTC brought on an advisor to help explore what options would best suit the interest of the Taiwanese firm. With the relevant success of its Vive division, it stands to be one of HTC’s more profitable assets at the moment. The recent price cut to the Vive only servers to broaden its user base, making the Vive name stronger for future hardware release. So why would they consider letting it go? The Vive has certainly established a strong foothold in the emerging VR market. Being both popular and profitable make the Vive division an easy sell to any tech company looking to enter the VR arena.
HTC has yet to make an official announcement regarding any decision to sell or who might be a potential buyer. The idea of selling off the Vive division, however, is nothing new as the company has toyed with the idea for over a year. Google, who has a manufacturing deal with HTC, is one possible candidate should the company choose to sell. Until HTC makes an official statement, all we can do is speculate. But given that HTC has seen nine straight quarters of losses, it is clear that a change is on the horizon.
With VR still emerging as a truly marketable product, it is easy to take news like this as a bad sign. But what would it really mean for the Vive if the company did choose to sell? The Vive is a solid piece of hardware and, just like the Rift, it has captured the hearts of VR enthusiasts and developers all over the world. Being a profitable piece of hardware in a market that has been gaining steam, it’s future looks bright.